S&P 500   4,464.05
DOW   35,281.40
QQQ   366.24
Biden and House Democrats hope to make curbing 'junk fees' a winning issue in 2024
The single greatest medical breakthrough of all time? (Ad)
Yes, inflation is down. No, the Inflation Reduction Act doesn't deserve the credit
Stock market today: Asia follows Wall Street lower after US data revive fears about rate hike
The single greatest medical breakthrough of all time? (Ad)
Illinois governor signs ban on firearms advertising allegedly marketed to kids and militants
Don't expect quick fixes in 'red-teaming' of AI models. Security was an afterthought
The single greatest medical breakthrough of all time? (Ad)
US Steel rejects a $7.3 billion offer from rival Cleveland-Cliffs; considers alternatives
Don't expect quick fixes in 'red-teaming' of AI models. Security was an afterthought
S&P 500   4,464.05
DOW   35,281.40
QQQ   366.24
Biden and House Democrats hope to make curbing 'junk fees' a winning issue in 2024
The single greatest medical breakthrough of all time? (Ad)
Yes, inflation is down. No, the Inflation Reduction Act doesn't deserve the credit
Stock market today: Asia follows Wall Street lower after US data revive fears about rate hike
The single greatest medical breakthrough of all time? (Ad)
Illinois governor signs ban on firearms advertising allegedly marketed to kids and militants
Don't expect quick fixes in 'red-teaming' of AI models. Security was an afterthought
The single greatest medical breakthrough of all time? (Ad)
US Steel rejects a $7.3 billion offer from rival Cleveland-Cliffs; considers alternatives
Don't expect quick fixes in 'red-teaming' of AI models. Security was an afterthought
S&P 500   4,464.05
DOW   35,281.40
QQQ   366.24
Biden and House Democrats hope to make curbing 'junk fees' a winning issue in 2024
The single greatest medical breakthrough of all time? (Ad)
Yes, inflation is down. No, the Inflation Reduction Act doesn't deserve the credit
Stock market today: Asia follows Wall Street lower after US data revive fears about rate hike
The single greatest medical breakthrough of all time? (Ad)
Illinois governor signs ban on firearms advertising allegedly marketed to kids and militants
Don't expect quick fixes in 'red-teaming' of AI models. Security was an afterthought
The single greatest medical breakthrough of all time? (Ad)
US Steel rejects a $7.3 billion offer from rival Cleveland-Cliffs; considers alternatives
Don't expect quick fixes in 'red-teaming' of AI models. Security was an afterthought
S&P 500   4,464.05
DOW   35,281.40
QQQ   366.24
Biden and House Democrats hope to make curbing 'junk fees' a winning issue in 2024
The single greatest medical breakthrough of all time? (Ad)
Yes, inflation is down. No, the Inflation Reduction Act doesn't deserve the credit
Stock market today: Asia follows Wall Street lower after US data revive fears about rate hike
The single greatest medical breakthrough of all time? (Ad)
Illinois governor signs ban on firearms advertising allegedly marketed to kids and militants
Don't expect quick fixes in 'red-teaming' of AI models. Security was an afterthought
The single greatest medical breakthrough of all time? (Ad)
US Steel rejects a $7.3 billion offer from rival Cleveland-Cliffs; considers alternatives
Don't expect quick fixes in 'red-teaming' of AI models. Security was an afterthought

Dividend Stocks Lag Behind 2023 Market Rally as AI Stocks Surge

dividend stocks

Key Points

  • Dividends have contributed approximately 32% of total return for the S&P 500.
  • Capital appreciations have contributed the remaining 68%. 
  • The S&P 500 dividend aristocrats index is up just 5.11% this year.
  • 5 stocks we like better than Alphabet

As a group, dividend stocks have not kept pace with 2023’s market rally. 

That’s important, because investors who rely on income may be disappointed in their 2023 return. According to S&P Dow Jones Indices, since 1926, dividends have contributed approximately 32% of the total return for the S&P 500, while capital appreciations have contributed the remaining 68%. 

So what’s happening this year?  

The situation is easy to understand, as some of the biggest year-to-date winners include AI-focused names, such as Nvidia Corp. NASDAQ: NVDA, Meta Platforms Inc. NASDAQ: MSFT and Advanced Micro Devices Inc. NASDAQ: AMD

None of those are dividend payers. That’s typical of techs, which tend to prefer rewarding shareholders by putting earnings back into projects with fast-growth potential rather than paying a dividend. 

Cruise Ships Find Smoother Waters

Other year-to-date leaders include stocks from the cruise ship industry, which was essentially decimated due to Covid lockdowns.

Carnival Corp. & plc NYSE: CCL and Royal Caribbean Cruises Ltd. NYSE: RCL are the third and fourth biggest S&P 500 gainers. Both suspended their dividends in 2020, and neither has reinstated them, although both are on a path to profitability, so the dividend situation may change in the next couple of years. 


Year-to-date, the top-performing S&P sector is communications services, up 40.05%. The most heavily weighted components are Meta Platforms and Alphabet Inc. NASDAQ: GOOGL, so there’s nothing in the way of dividends happening there. 

The S&P 500 dividend aristocrats index is up just 5.11% this year. This index measures S&P 500 companies that have increased dividends every year for the last 25 consecutive years.

AI Looks Richer Than The Aristocrats

Contrast that performance with the broader S&P 500 index, which is up 17.56% year-to-date. If the dividend aristocrats are lagging, that means this group of large, well-established, stable, and consistently profitable companies are out of favor, particularly when compared to the AI-centric stocks. 

Sectors that tend to have high-quality, sustainable dividends include healthcare, energy, and financial services. 

There’s some good news when it comes to energy: In the past month, the sector has rotated into leadership, with the Energy Select Sector SPDR Fund NYSEARCA: XLE returning 9.61%.

The ETF’s dividend yield is 3.62%, and it paid out $3.21 per share in the past year.

In case you’re wondering how that works, an ETF is able to pay a dividend because it collects dividends from the underlying stocks it holds and then pays out a proportionate share to investors. 

Techs Return Capital Via Price Appreciation

In contrast to the XLE’s yield, the Technology Select Sector SPDR Fund NYSEARCA: XLK’s yield is 0.81%. It paid out $1.36 per share in the past year. That gives you a good sense of the difference between energy and tech when it comes to returning capital to shareholders via a dividend rather than price appreciation. 

While tech was the standout in the first half of the year, it’s becoming clear that other stocks are rotating into leadership, and some of these are dividend payers. For example, PulteGroup Inc. NYSE: PHM, whose dividend yield is 0.77%, is now the sixth-best year-to-date S&P 500 performer, having returned 86.84% so far this year.

General Electric NYSE: GE, which has reinvented itself through spinoffs and divestitures, is also a top S&P 500 stock, with a 2023 return of 71.55%, has a yield of 0.28%. 

Eventually, Dividends Will Return

While the news hasn’t been great for dividend investors this year, don’t give up hope, especially for the long haul. It’s very normal for different asset classes to rotate in and out of leadership, and it’s a safe bet that dividend stocks will eventually start performing better. 

There’s more good news. Even when dividend stocks underperform, investors still get paid to wait out the weakness. In addition, you can scoop up many dividend payers at attractive valuations right now. 

Market cycles are finite; we’re already seeing some techs declining in the ranks of S&P performers, while other companies, such as cruise lines, are sailing higher. Eventually, more dividend stocks will rotate into leadership. That may mean the S&P doesn’t rally as much as when it’s tech-driven, but it could mean greater stability. 

Should you invest $1,000 in Alphabet right now?

Before you consider Alphabet, you'll want to hear this.

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While Alphabet currently has a "Moderate Buy" rating among analysts, top-rated analysts believe these five stocks are better buys.

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Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
Alphabet (GOOGL)
2.5001 of 5 stars
$129.56-0.1%N/A27.45Moderate Buy$142.19
Carnival Co. & (CCL)
1.8933 of 5 stars
$16.79-3.3%N/A-6.02Moderate Buy$16.85
Energy Select Sector SPDR Fund (XLE)N/A$89.90+1.5%3.58%6.92N/AN/A
General Electric (GE)
2.6702 of 5 stars
$114.60+0.9%0.28%13.59Moderate Buy$118.67
Royal Caribbean Cruises (RCL)
2.1509 of 5 stars
$102.82-0.7%N/A-321.30Moderate Buy$107.08
Technology Select Sector SPDR Fund (XLK)N/A$166.90-0.7%0.77%20.04HoldN/A
NVIDIA (NVDA)
2.7523 of 5 stars
$408.55-3.6%0.04%212.79Moderate Buy$428.68
Microsoft (MSFT)
3.2153 of 5 stars
$321.01-0.6%0.85%33.13Moderate Buy$373.68
Advanced Micro Devices (AMD)
3.0851 of 5 stars
$107.57-2.4%N/A-5,375.81Moderate Buy$135.19
PulteGroup (PHM)
2.4496 of 5 stars
$82.77-0.2%0.77%6.84Moderate Buy$86.27
Compare These Stocks  Add These Stocks to My Watchlist 

Kate Stalter

About Kate Stalter

Contributing Author: Retirement, Asset Allocation, and Tax Strategies

Kate Stalter is a Series 65-licensed asset manager, with more than two decades of experience in various areas of financial services. As an investment advisor and financial planner, Kate personally manages client portfolios, with a focus on successful retirement, including asset allocation, income generation and tax strategies. Kate also serves as a capital-markets contributor at Forbes.com, and is an expert columnist for the investment advisory channel at U.S. News & World Report.
Contact Kate Stalter via email at stalterkate@gmail.com.

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