S&P 500   4,464.05
DOW   35,281.40
QQQ   366.24
Biden and House Democrats hope to make curbing 'junk fees' a winning issue in 2024
Laser breakthrough could send stock soaring 2,467% (Ad)
Yes, inflation is down. No, the Inflation Reduction Act doesn't deserve the credit
Stock market today: Asia follows Wall Street lower after US data revive fears about rate hike
Laser breakthrough could send stock soaring 2,467% (Ad)
Illinois governor signs ban on firearms advertising allegedly marketed to kids and militants
Don't expect quick fixes in 'red-teaming' of AI models. Security was an afterthought
Why 2023 Could Kick Off a "Cash Frenzy" in Stocks (Ad)
US Steel rejects a $7.3 billion offer from rival Cleveland-Cliffs; considers alternatives
Don't expect quick fixes in 'red-teaming' of AI models. Security was an afterthought
S&P 500   4,464.05
DOW   35,281.40
QQQ   366.24
Biden and House Democrats hope to make curbing 'junk fees' a winning issue in 2024
Laser breakthrough could send stock soaring 2,467% (Ad)
Yes, inflation is down. No, the Inflation Reduction Act doesn't deserve the credit
Stock market today: Asia follows Wall Street lower after US data revive fears about rate hike
Laser breakthrough could send stock soaring 2,467% (Ad)
Illinois governor signs ban on firearms advertising allegedly marketed to kids and militants
Don't expect quick fixes in 'red-teaming' of AI models. Security was an afterthought
Why 2023 Could Kick Off a "Cash Frenzy" in Stocks (Ad)
US Steel rejects a $7.3 billion offer from rival Cleveland-Cliffs; considers alternatives
Don't expect quick fixes in 'red-teaming' of AI models. Security was an afterthought
S&P 500   4,464.05
DOW   35,281.40
QQQ   366.24
Biden and House Democrats hope to make curbing 'junk fees' a winning issue in 2024
Laser breakthrough could send stock soaring 2,467% (Ad)
Yes, inflation is down. No, the Inflation Reduction Act doesn't deserve the credit
Stock market today: Asia follows Wall Street lower after US data revive fears about rate hike
Laser breakthrough could send stock soaring 2,467% (Ad)
Illinois governor signs ban on firearms advertising allegedly marketed to kids and militants
Don't expect quick fixes in 'red-teaming' of AI models. Security was an afterthought
Why 2023 Could Kick Off a "Cash Frenzy" in Stocks (Ad)
US Steel rejects a $7.3 billion offer from rival Cleveland-Cliffs; considers alternatives
Don't expect quick fixes in 'red-teaming' of AI models. Security was an afterthought
S&P 500   4,464.05
DOW   35,281.40
QQQ   366.24
Biden and House Democrats hope to make curbing 'junk fees' a winning issue in 2024
Laser breakthrough could send stock soaring 2,467% (Ad)
Yes, inflation is down. No, the Inflation Reduction Act doesn't deserve the credit
Stock market today: Asia follows Wall Street lower after US data revive fears about rate hike
Laser breakthrough could send stock soaring 2,467% (Ad)
Illinois governor signs ban on firearms advertising allegedly marketed to kids and militants
Don't expect quick fixes in 'red-teaming' of AI models. Security was an afterthought
Why 2023 Could Kick Off a "Cash Frenzy" in Stocks (Ad)
US Steel rejects a $7.3 billion offer from rival Cleveland-Cliffs; considers alternatives
Don't expect quick fixes in 'red-teaming' of AI models. Security was an afterthought
Top-Rated StocksTop-Rated
NASDAQ:GOOG

Alphabet (GOOG) Stock Forecast, Price & News

$130.17
-0.04 (-0.03%)
(As of 08/11/2023 08:48 PM ET)
Compare
Today's Range
$128.75
▼
$130.44
50-Day Range
$116.87
▼
$133.11
52-Week Range
$83.45
▼
$134.07
Volume
15.21 million shs
Average Volume
28.11 million shs
Market Capitalization
$1.64 trillion
P/E Ratio
27.58
Dividend Yield
N/A
Price Target
$132.00
ProfileAnalyst RatingsChartCompetitorsEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesOptions ChainSEC FilingsShort InterestSocial MediaSustainability

Alphabet MarketRank™ Forecast

Analyst Rating
Buy
3.00 Rating Score
Upside/​Downside
1.4% Upside
$132.00 Price Target
Short Interest
Healthy
0.20% of Shares Sold Short
Dividend Strength
N/A
Sustainability
-0.72
Upright™ Environmental Score
News Sentiment
0.76mentions of Alphabet in the last 14 days
Based on 39 Articles This Week
Insider Trading
Selling Shares
$22.83 M Sold Last Quarter
Proj. Earnings Growth
18.69%
From $5.67 to $6.73 Per Share

Overall MarketRank™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.41 out of 5 stars

Computer And Technology Sector

215th out of 608 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

17th out of 60 stocks

See Top Rated MarketRank™ Stocks Here

GOOG stock logo

About Alphabet (NASDAQ:GOOG) Stock

Alphabet Inc. is a holding company formed in 2015 with the restructuring of Google. The move was made to allow the company more flexibility in its business pursuits and to create more transparency in the core Google business. Google, which began as a simple search engine, is now synonymous with the Internet, cloud, and services related to each. Today, Alphabet is the 3rd largest tech company globally and the G in FAANG.

Google began in 1996 as a research project into Internet search. Founders Lary Page and Sergey Brin thought there was a better way to search and rank web pages than simply counting the number of times a keyword was used. The original algorithm was called Page Rank and the system Back Rub but those monickers did not last long. The new system instead determined a page's relevance by analyzing the websites that linked back to it. The more websites with higher rankings linking back to the original site the better.

The original prototype of the Google search engine was launched in 1997. The name Google was chosen because it is a very large number and refers to a large amount of information a Google search can provide. If not for an investment Andy Bechtolsheim, co-founder of Sun Microsystems, the company may never have incorporated and become the behemoth it is today.

The company grew over the next few years, changed it headquarters to Palo Alto and then began selling ad space. It was he shift to an ad-based and supported model that provided the income and earnings to grow the company to its current size. Advertising still makes up more than 80% of the revenue. In 2000, the company became the default search engine for Yahoo! and then in 2004 Google went public.

At the time of the IPO, company founders and then-CEO Eric Schmidt agreed to work together for the next 20 years. While that did not come to pass, the trio helped get the company on its current path. In the time since the IPO, Google has not only grown to surpass 3 billion daily searches and 1 billion unique monthly active users it has also acquired other businesses to enhance that growth. The two most notable are the acquisition of Youtube (which is included in the ad-generated revenue) and Motorola. The addition of Motorola was strategic in many ways that include the acquisition of intellectual property and better positioning in patent and other disputes with other tech companies.

Alphabet now operates in 3 core segments providing Internet and Internet-based services globally. Those segments are Google Services, Google Cloud, and Other Bets. The Google Services business is the core Google business and includes search, ads, Google Home, and Youtube among others. The Google Cloud segment is a host of cloud-based services for businesses and individuals that include software suites, security, and cloud-based operations. The Other Bets segment includes a variety of applications and services that do not have a direct bearing on the core business and/or are immaterial to revenue on an individual basis.

GOOG Price History

GOOG Stock News Headlines

August 8, 2023 | marketbeat.com
3 Stocks to Play the Recovery in Digital Advertising (GOOG)
The slowdown in digital advertising triggered many technology stocks to sell off, notably social media platforms like Snap Inc. (NASDAQ: SNAP). However, a
August 7, 2023 | marketbeat.com
The 10 Stocks MarketBeat Readers Like Best  (GOOG)
Marketbeat readers have spoken! These are the 10 most-followed stocks on the platform and momentum is building for some interesting names.
August 14, 2023 | Behind the Markets (Ad)
Laser breakthrough could send stock soaring 2,467%
Laser breakthrough could send stock soaring 2,476% Whenever the military develops a breakthrough technology, timely investors could see groundbreaking returns. General Dynamics returned 8,990%... Boeing soared 4,238%... L3Harris shot up 1,628%...
August 1, 2023 | marketbeat.com
Snap Stock: Two Steps Forward and One Step Back In? (GOOG)
Social media platform Snap Inc. (NYSE: SNAP) stock was pummeled (again), falling over 20% after releasing its Q2 2023 earnings report. The company continues
August 1, 2023 | marketbeat.com
Here are 3 AI Drug Discovery Stocks to Put on Your Watchlist (GOOG)
Artificial intelligence (AI) has hit the mainstream with fervor. Specifically, generative AI has gone viral with the explosion in ChatGPT users.
July 31, 2023 | marketbeat.com
Two Foolproof Plays for Apple’s Earnings  (GOOG)
How can investors best prepare and plan in advance of Apple's earnings next week? Here are two plays to consider for long-term Apple bulls.
July 24, 2023 | marketbeat.com
AI Over? Is Slowdown in ChatGPT Traffic a Sign of AI Fatigue? (GOOG)
2023 will be remembered as the breakout year for artificial intelligence (AI), with credit given to the explosive viral growth of ChatGPT. The
July 18, 2023 | marketbeat.com
Is Ebix Inc a Phygital E-Commerce Contender or Pretender? (GOOG)
Global e-commerce and Software-as-a-Service (SaaS) provider Ebix Inc. (NASDAQ: EBIX) is a jack-of-all-trades fintech solutions provider to the insurance, travel
August 14, 2023 | Behind the Markets (Ad)
U.S. Loses to China in Shocking WAR GAMES
=== BREAKING === U.S. Loses to China in Shocking WAR GAMES Pentagon says new "living missile" key to winning a future conflict. Investors stand to reap 35,960% on shares of the small defense contractor that makes powerful new weapon. Get the name of the stock here >>>
July 17, 2023 | marketbeat.com
How the NASDAQ 100 Special Rebalancing Will Hurt Performance (GOOG)
On July 7, 2023, the Nasdaq announced it would implement a special rebalancing for the Nasdaq 100 index, tracked by the Invesco QQQ ETF (NASDAQ: QQQ) effectiv
August 13, 2023 | americanbankingnews.com
Alphabet Inc. (NASDAQ:GOOG) Forecasted to Earn Q3 2023 Earnings of $1.26 Per Share
August 12, 2023 | americanbankingnews.com
John L. Hennessy Sells 200 Shares of Alphabet Inc. (NASDAQ:GOOG) Stock
August 11, 2023 | msn.com
Alphabet's Waymo and GM's Cruise Win Approval to Expand Robotaxi Services in San Francisco
August 11, 2023 | msn.com
Wall Street Bulls Look Optimistic About Alphabet Inc. (GOOG): Should You Buy?
August 11, 2023 | finance.yahoo.com
'Magnificent Seven' Member Alphabet Stock Still Actionable
August 11, 2023 | finance.yahoo.com
Robotaxi services like Google's Waymo allowed to expand in San Francisco
August 11, 2023 | finance.yahoo.com
Zoom's return-to-office: More than 3 days in office is 'pushing a lot,' professor says
August 11, 2023 | gurufocus.com
VANGUARD GROUP INC Acquires New Stake in Phinia Inc
August 11, 2023 | gurufocus.com
Wellington Management Group LLP Reduces Stake in F5 Inc
August 11, 2023 | gurufocus.com
Wellington Management Group LLP Reduces Stake in CarGurus Inc
August 11, 2023 | gurufocus.com
VANGUARD GROUP INC Acquires New Stake in Fortrea Holdings Inc
August 10, 2023 | seekingalpha.com
Google: An Antitrust Whale In Tech's Waters
August 10, 2023 | seekingalpha.com
Google: AI Wave Begins
August 9, 2023 | gurufocus.com
Advisors Asset Management, Inc. Increases Stake in Voya Global Advantage and Premium ...
August 9, 2023 | finance.yahoo.com
Google AI And American Airlines Tested Ways To Reduce Climate Impact Of Flights
August 9, 2023 | finance.yahoo.com
News firms seek transparency, collective negotiation over content use by AI makers - letter
August 9, 2023 | finance.yahoo.com
UK retailer John Lewis boosts AI capability with Google deal
See More Headlines
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GOOG Company Calendar

Last Earnings
7/25/2023
Today
8/14/2023
Next Earnings (Estimated)
10/24/2023
Fiscal Year End
12/31/2023
Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Computer programming, data processing, & other computer related
Sub-Industry
Advertising
Sector
Computer and Technology
Current Symbol
NASDAQ:GOOG
CUSIP
N/A
CIK
1652044
Web
www.google.com
Phone
(650) 253-0000
Fax
650-253-0001
Employees
181,798
Year Founded
2015

Price Target and Rating

Average Stock Price Forecast
$132.00
High Stock Price Forecast
$160.00
Low Stock Price Forecast
$118.00
Forecasted Upside/Downside
+1.4%
Consensus Rating
Buy
Rating Score (0-4)
3.00
Research Coverage
12 Analysts

Profitability

EPS (Most Recent Fiscal Year)
$4.72
Trailing P/E Ratio
27.58
Forward P/E Ratio
22.96
P/E Growth
1.51
Net Income
$59.97 billion
Net Margins
21.05%
Pretax Margin
25.38%
Return on Equity
23.49%
Return on Assets
16.52%

Debt

Debt-to-Equity Ratio
0.05
Current Ratio
2.17
Quick Ratio
2.14

Sales & Book Value

Annual Sales
$282.84 billion
Price / Sales
5.80
Cash Flow
$5.93 per share
Price / Cash Flow
21.96
Book Value
$21.19 per share
Price / Book
6.14

Miscellaneous

Outstanding Shares
12,609,000,000
Free Float
10,971,091,000
Market Cap
$1.64 trillion
Optionable
Optionable
Beta
1.06

Social Links

Metaverse Stocks And Why You Can't Ignore Them Cover
Metaverse Stocks And Why You Can't Ignore Them

Thinking about investing in Meta, Roblox, or Unity? Click the link to learn what streetwise investors need to know about the metaverse and public markets before making an investment.

Get This Free Report

Key Executives

  • Mr. Sundar PichaiMr. Sundar Pichai (Age 50)
    CEO & Director
    Comp: $7.95M
  • Mr. Lawrence Edward Page (Age 50)
    Co-Founder & Director
    Comp: $1
  • Mr. Sergey BrinMr. Sergey Brin (Age 49)
    Co-Founder & Director
    Comp: $1
  • Ms. Ruth M. PoratMs. Ruth M. Porat (Age 65)
    Sr. VP & CFO
    Comp: $1.79M
  • Mr. J. Kent WalkerMr. J. Kent Walker (Age 62)
    Pres of Global Affairs, Chief Legal Officer & Company Sec.
    Comp: $1.79M
  • Dr. Prabhakar RaghavanDr. Prabhakar Raghavan (Age 62)
    Sr. VP of Knowledge and Information - Google
    Comp: $1.79M
  • Mr. Philipp SchindlerMr. Philipp Schindler (Age 52)
    Sr. VP & Chief Bus. Officer of Google
    Comp: $1.79M
  • Ms. Amie Thuener O'TooleMs. Amie Thuener O'Toole (Age 48)
    Chief Accounting Officer & VP
  • Ms. Ellen West
    VP of Investor Relations
  • Ms. Fiona Clare Cicconi (Age 57)
    Chief People Officer

Key Competitors

View All Competitors

Insiders & Institutions

View All Insider Transactions
View All Institutional Transactions













GOOG Stock - Frequently Asked Questions

Should I buy or sell Alphabet stock right now?

12 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 12 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "buy" GOOG shares.
View GOOG analyst ratings or view top-rated stocks.

What is Alphabet's stock price forecast for 2023?

12 Wall Street research analysts have issued 1 year target prices for Alphabet's shares. Their GOOG share price forecasts range from $118.00 to $160.00. On average, they predict the company's stock price to reach $132.00 in the next twelve months. This suggests a possible upside of 1.4% from the stock's current price.
View analysts price targets for GOOG or view top-rated stocks among Wall Street analysts.

How have GOOG shares performed in 2023?

Alphabet's stock was trading at $88.73 at the start of the year. Since then, GOOG shares have increased by 46.7% and is now trading at $130.17.
View the best growth stocks for 2023 here.

When is Alphabet's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Tuesday, October 24th 2023.
View our GOOG earnings forecast.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) posted its quarterly earnings results on Tuesday, July, 25th. The information services provider reported $1.44 EPS for the quarter, topping the consensus estimate of $1.32 by $0.12. The information services provider had revenue of $74.60 billion for the quarter, compared to the consensus estimate of $72.85 billion. Alphabet had a net margin of 21.05% and a trailing twelve-month return on equity of 23.49%. The business's revenue was up 7.1% compared to the same quarter last year. During the same quarter last year, the business earned $1.21 earnings per share.
Read the conference call transcript.

What ETFs hold Alphabet's stock?

ETFs with the largest weight of Alphabet (NASDAQ:GOOG) stock in their portfolio include Communication Services Select Sector SPDR Fund (XLC), iShares Global Comm Services ETF (IXP), Fidelity MSCI Communication Services Index ETF (FCOM), Vanguard Communication Services ETF (VOX), American Customer Satisfaction ETF (ACSI), Invesco NASDAQ Internet ETF (PNQI), Motley Fool 100 Index ETF (TMFC) and ProShares Ultra Communication Services (LTL).

When did Alphabet's stock split?

Alphabet shares split on the morning of Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly issued shares were payable to shareholders after the closing bell on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What is Sundar Pichai's approval rating as Alphabet's CEO?

4,614 employees have rated Alphabet Chief Executive Officer Sundar Pichai on Glassdoor.com. Sundar Pichai has an approval rating of 94% among the company's employees. This puts Sundar Pichai in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Alphabet investors own include Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Alibaba Group (BABA), Walt Disney (DIS), Visa (V), Intel (INTC), JPMorgan Chase & Co. (JPM), Salesforce (CRM) and Mastercard (MA).

What is Alphabet's stock symbol?

Alphabet trades on the NASDAQ under the ticker symbol "GOOG."

Who are Alphabet's major shareholders?

Alphabet's stock is owned by many different retail and institutional investors. Top institutional shareholders include BlackRock Inc. (2.85%), Bank Julius Baer & Co. Ltd Zurich (1.58%), Geode Capital Management LLC (0.78%), JPMorgan Chase & Co. (0.68%), Capital International Investors (0.64%) and Northern Trust Corp (0.44%). Insiders that own company stock include 2016 Gp LLC Gv, 2017 Gp LLC Gv, 2019 Gp LLC Gv, 2021 Gp LLC Gv, Aaron Boynton, Amie Thuener O'toole, Ann Mather, Brin Sergey, Capitalg 2014 Lp, Frances Arnold, John Kent Walker, John Kent Walker, John L Hennessy, John L Hennessy, Kavitark Ram Shriram, Lawrence Page, Philipp Schindler, Prabhakar Raghavan, Sergey Brin and Sundar Pichai.
View institutional ownership trends.

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Alphabet's stock price today?

One share of GOOG stock can currently be purchased for approximately $130.17.

How much money does Alphabet make?

Alphabet (NASDAQ:GOOG) has a market capitalization of $1.64 trillion and generates $282.84 billion in revenue each year. The information services provider earns $59.97 billion in net income (profit) each year or $4.72 on an earnings per share basis.

How many employees does Alphabet have?

The company employs 181,798 workers across the globe.

Does Alphabet have any subsidiaries?
The following companies are subsidiares of Alphabet: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..
Read More
How can I contact Alphabet?

Alphabet's mailing address is 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA, 94043. The official website for the company is www.google.com. The information services provider can be reached via phone at (650) 253-0000 or via fax at 650-253-0001.

This page (NASDAQ:GOOG) was last updated on 8/14/2023 by MarketBeat.com Staff

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